Algorithme Pharma

Advertising campaign
Fond projet algo_fier

The brief in a tweet

Refresh Algorithme Pharma's advertising approach for a new campaign to recruit participants for clinical trials.

The result

The brand has changed perceptions and built a more positive image. The client has also noted an increase in the number of participants.

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Fun facts

Our little secret: goalgo.ca was a joke... but the client liked it. And it's working surprisingly well.

Tools and tricks

The approach of a digital agency combined with traditional media. This campaign was the result of two worlds coming together.