The brief in a tweet
Refresh Algorithme Pharma's advertising approach for a new campaign to recruit participants for clinical trials.
The brand has changed perceptions and built a more positive image. The client has also noted an increase in the number of participants.
Our little secret: goalgo.ca was a joke... but the client liked it. And it's working surprisingly well.
Tools and tricks
The approach of a digital agency combined with traditional media. This campaign was the result of two worlds coming together.