La Roche-Posay

Anthelios - What’s behind the number?
Fond projet Anthelios
Screen Anthelios

The brief in a tweet

A campaign to raise awareness about what’s behind the SPF number of sunscreens and educate the public about other sun facts.

The result

Increased Anthelios’ market share in Canada by 7.5% meanwhile the national market had shrunk by 10%.

  • Bloc 1 V2
  • Bloc 2 A
  • Bloc 2 B
  • Bloc 3

Fun facts

No one at the agency got a sunburn this summer.

Tools and tricks

Don’t just rely on marketing data. Conduct research in the field by meeting with dermatologists and cosmeticians. A website with responsive design and animation using the parallax effect = big challenge. It’s important to integrate as you go along.