The brief in a tweet
A campaign to raise awareness about what’s behind the SPF number of sunscreens and educate the public about other sun facts.
Increased Anthelios’ market share in Canada by 7.5% meanwhile the national market had shrunk by 10%.
No one at the agency got a sunburn this summer.
Tools and tricks
Don’t just rely on marketing data. Conduct research in the field by meeting with dermatologists and cosmeticians. A website with responsive design and animation using the parallax effect = big challenge. It’s important to integrate as you go along.