The brief in a tweet
Where is the most fun place in Canada, according to young Canadians between the ages of 9-12?
After hundreds of nominations and a fun-packed voting process, Stratford, PEI was crowned the “Most Fun Spot in Canada”.
This was the first project supported by the Bell Fund, in which the interactive portion began development before the TV portion.
Tools and tricks
A caravan with geolocation, and a total reimagining of the map of Canada.