The brief in a tweet
Lancôme wanted to help eliminate some taboos and celebrate true beauty at every age by encouraging Canadian women to join the #loveyourage movement and declare their ages proudly on social media.
The visual language of the multi-platform website is clean and refined with a feminine feel, turning the spotlight on the campaign’s key messages without losing sight of its customer conversion goals.
The thousands of free samples available were all distributed in the first few days of the campaign!
Tools and tricks
Starting with a very straightforward question such as “ Are you ready to love your age? ” is a great way to break the ice and engage the consumer.