Lancôme (L'Oréal)

Advanced Génifique serum campaign
Background Lancome genefique project

The brief in a tweet

Lancôme wanted to help eliminate some taboos and celebrate true beauty at every age by encouraging Canadian women to join the #loveyourage movement and declare their ages proudly on social media.

The result

The visual language of the multi-platform website is clean and refined with a feminine feel, turning the spotlight on the campaign’s key messages without losing sight of its customer conversion goals.

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Fun facts

The thousands of free samples available were all distributed in the first few days of the campaign!

Tools and tricks

Starting with a very straightforward question such as “ Are you ready to love your age? ” is a great way to break the ice and engage the consumer.