The brief in a tweet
Introduce Canadians to the new line of Lip Lover lip perfectors, spotlighting the vast selection of shades.
Young women loved sharing their selected lip colour on social media, touting whether their personalities were "Belle de rouge" or "Corail cabriole". Many of them also won a special prize from Lancôme, featuring the Lip Lover associated with their unique personality.
The male employees of this agency are now much more savvy about cosmetics!
Tools and tricks
Each colour in the line was associated with a lifestyle that was represented by a variety of distinctive objects.