The brief in a tweet
Dispel myths about the side effects of participating in clinical studies and highlight Algo's professional and ethical approach.
Mounted a campaign and website around the testimonials of real participants. Registration doubled and the cost of turning potentials into participants was reduced by an order of 5.
One of the study participants reached the highest MMORPG level during his stay at Algo.
Tools and tricks
The more participants we met, the more we heard about the positive benefits of participating in clinical studies, which is why we centred our messaging on that.