The brief in a tweet
Create a high-quality video experience that emphasizes the unique identity of each program on the TV network.
A colourful website using an irreverent tone and popular language to reach the intended target audience.
During the development stage, our conversations suddenly became more juicy ;-)
Tools and tricks
Micro-copy (thematic text that links to the navigation) is an excellent way to reach out to and guide the user through the website.