The brief in a tweet
Explain what it means to be an engineer and encourage Quebec youth to become interested in engineering.
There’s engineering behind all the objects we use, including our bikes, cameras and sneakers. A game/contest called “There’s an engineer behind that!” was created for youth 13-18. It was launched as part of an integrated campaign including TV spots, posters, email blasts, banners and social media activities.
Game created with Flash and Drupal
Tools and tricks
Always a blast to work on technical content with real engineers!